“Step three code it out in less than 2 weeks. This is very important. Set that as your limit cuz otherwise you'd want to improve the product. I've been there trust me. Step four do not touch your app. Obsess over distribution. I haven't touched my app in over 3 months now.”

Set a two-week build limit then stop touching the product forever

Matt imposed a hard two-week deadline on building and then declared the product frozen. He credits this constraint with forcing him to redirect all energy toward distribution rather than endless feature iteration. The insight is blunt: the product is rarely the bottleneck — shipping it and spending time on distribution is what actually drives revenue.