“I came across this app called Praycreen that blocked your phone until you prayed. And with the new insights I had I looked at the design I looked at the features the way they were executing their distribution and I said you know what I can do a better job than them.”

Find a proven app and execute its distribution better than anyone

Matt didn't invent a new category — he found an existing app with proven demand and studied its weaknesses. By benchmarking a competitor's design, features, and distribution, he validated the market before writing a single line of code. Copying what already works and improving execution is a faster path to product-market fit than starting from scratch.