Founder Playbook

Pricing
there was that customer and I think I've heard this from other Founders too that was like like basically like we need you to charge us more money like we're not going to be bble to sell this internally unless we have like a higher level package so that's how we first like became like okay maybe we do need like an Enterprise package

Charge enterprise because they literally need it to be expensive

KnowledgeOwl created an Enterprise package only after a customer told them they couldn't get internal sign-off unless the price was higher. Same product, same features — the premium covers custom contracts, DPAs, security reviews, indemnification, BAAs. Procurement reality, not feature parity, is what sets enterprise pricing.


M
Marybeth Alexander
KnowledgeOwlCEO · bootstrapped knowledge-base SaaS · ~450 customers · employee-owned + B Corp path
The Bootstrapped Founder
Marybeth Alexander — Knowledgebase Secrets· 32:24
More tactics from Marybeth Alexander