Founder Playbook
Pricing
“we started doing that I think in sometimes in 2016 2017 and we've just been doing that ever since but it was as much for us to make it easy for us so we can just focus on like building the product for people”
One plan with usage-based add-ons frees up founder time vs feature gating
KnowledgeOwl gives every customer the full feature set and prices on usage (knowledge bases + authors). Feature gating is sales/marketing complexity that distracts from product work. Collapse tiers to a single feature set with usage-based pricing, then charge separately for the compliance and contract work big buyers actually ask for.
M
Marybeth Alexander
KnowledgeOwlCEO · bootstrapped knowledge-base SaaS · ~450 customers · employee-owned + B Corp path
The Bootstrapped Founder
Marybeth Alexander — Knowledgebase Secrets· 29:28