“we still track like how often because I think should never say never right you should leave your doors open we always said like we're not doing the chatbot right and now here we are in like 2024 like maybe it makes sense for eventually for us to actually have a chat bot even though for years we're like we're not doing that that's like out of scope”

Track every "no" so the tipping point becomes visible later

Out-of-scope feature requests don't get built, but they do get logged. Counting how often a request lands gives a tipping-point signal — what felt obviously off-scope (a chatbot) eventually becomes obviously core as the market shifts. Saying no today without locking the door shut tomorrow keeps optionality cheap.