“I want to be an employee own business like I want to be able to like sell the company but I want to sell it to the people that are like working in the company so that then they can profit off the company too”

Decide the exit before you need one — destination shapes every decision

Marybeth's stated end-state is selling KnowledgeOwl to its own employees (employee-owned + B Corp). That destination directly justifies staying small, refusing fast growth, and prioritizing calm over chasing every dollar. Define where the company is going before optimizing the daily decisions, and the rejected feature requests stop feeling like missed opportunities.