“b2c I don't know that's all my experience right... it's a hits business right if you look at other hits businesses like the movies they run a portfolio like having lots and lots of movies and they lose a lot of money on a lot of movies and then they have a couple that make a ton.”

B2C is a hits business — you need cultural resonance, not just a good product

Siniawski's observation: B2C requires a 'hit' in a way B2B doesn't. In B2B you can find one customer, make them happy, and expand linearly. In B2C you need cultural resonance, distribution luck, and timing — you can't manufacture a hit methodically. This makes B2C a riskier bet for VC money and argues for either a large portfolio or patient bootstrapped capital that survives the long search for product-market fit.