“I think the most important piece is first realizing this is important and then just spending a lot of time and energy to try to learn it... product alone won't do it and many times a worse product wins over a better product just because they have better distribution right.”

Distribution is a skill — product won't do it alone, and the channels keep changing

Siniawski treats distribution as a craft requiring constant re-learning: channels that worked in 2013 (Facebook virality, early ASO) are saturated or dead. His framework: allocate dedicated time to studying distribution as a discipline, not just implementing the tactic du jour. Awareness that channels mature and tactics change is itself the meta-skill — it stops founders from assuming what worked before will keep working.