“There's no downside to sharing the small progress even that you're making even if the features are not 100% complete share that on Twitter on LinkedIn just with anyone and you'll slowly gather community around that”

Share incomplete features publicly to build community around the build

Because open source meant there was nothing to hide, Papermark posted unfinished work as a community-building habit. The visible velocity signal attracted contributors, kept existing users engaged, and converted onlookers into customers who wanted to support a team they'd watched build in real time.