“you're going to see differences in someone that answered I came from TikTok compared to someone that answers I came from meta for sure and same for age groups which is then the data that you can use to personalize and to inform your data modeling”

A 'where did you hear about us' survey is a channel-quality signal, not precise attribution

A 'where did you hear about us' question in onboarding does not give precise channel attribution — users often cite the first touchpoint, not the converting one. But it creates a directional quality sample: comparing LTV for people who say Meta vs. TikTok vs. organic gives a relative channel-quality index that informs bidding targets without a full data science stack.