“I like to build my account foundation on scan because I know it's future proof it's what's Apple wants us to do and it's also getting better with each version... I use a for scaling if I see performance is good with it then why not use that opportunity I wouldn't just not do it because it's unsecure I rather take my chance there but it shouldn't be the foundation”

Build your Meta account on SKAdNetwork, not AEM fingerprinting — SKAN is Apple-proof

AEM (Meta's aggregate event measurement, effectively probabilistic fingerprinting) can deliver strong results right now — but Apple can remove it just as they removed the IDFA. Burke uses AEM opportunistically for scaling but keeps SKAdNetwork as the foundational measurement layer. Any strategy built entirely on AEM recreates the same fragility that crashed performance post-ATT.