Founder Playbook

Pricing
I decided to go with a one-time payment because you know as you said that it's much easier to sell um a onetime fee for something uh than it is to sell a subscription if if your product doesn't have a really good recurring value um there is no point of charging your recurring Revenue

Charge one-time when there's no genuine recurring value

Subscriptions only make sense when the product produces ongoing value for the customer. For a finished-asset product like a boilerplate, a one-time fee converts dramatically better — there's nothing to justify a monthly bill. Honest test: would the customer feel ripped off paying again next month? If yes, ship one-time.


M
Marc Louvion
ShipFast / various indie productsProduct Hunt Maker of the Year 2023 · ~$50k/month one-time sales
The Bootstrapped Founder
Marc Louvion — $50k of one-time sales per month· 12:00
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