“the idea is to have some anchor price where you have a price that is slightly cheaper than another one with one or two or less three features less but it creates some kind of anchor people be like okay so that 169 is the price for the product and so that 199 makes sense afterward”

Anchor pricing with two near-identical tiers

ShipFast offers $169 and $199 tiers separated by a tiny feature delta. The cheaper price acts as a reference point so the higher one feels obviously justified. With a single price, buyers have nothing to compare against — they can't decide if it's worth it. The decoy makes the answer obvious.