Founder Playbook

Shipping
do you have a time limit for this like if a product that doesn't like how long do you work on a product before you think okay maybe it's time to Pivot to something else so there are different stages um in the last year it would be maximum one month I'll never spend more than a month on it

One-month ship ceiling — never grind past 30 days on a fresh idea

Hard cap: one month from idea to live. Anything longer means burning runway on something the market hasn't asked for. The exception only kicks in once a product has pre-validation — visible questions, feedback, inbound emails — proving demand already exists before deeper investment.


M
Marc Louvion
ShipFast / various indie productsProduct Hunt Maker of the Year 2023 · ~$50k/month one-time sales
The Bootstrapped Founder
Marc Louvion — $50k of one-time sales per month· 3:23
More tactics from Marc Louvion