“there's the ego business and then there's the business you're actually meant to build the ego business is what people will congratulate you for because it is a real business quote unquote”

The Ego Business Is What People Congratulate You For, Not What Works

Pat Walls' framing captures why many founders stall: they chase B2B SaaS because it sounds serious, ignoring a simpler product that is quietly making money. The filter should be 'am I building for customers or for what non-customers will think of me?' Prestige-seeking kills traction faster than any technical problem.