“We also had a Discord, I think up to 7,000 members now, we used it for a community to hype up new features, stuff like that.”

Build a Discord Community to Own Your Audience Without a Login Wall

With a free, ad-supported product and no email list or login requirement, Discord became Maddox's only owned retention channel. A 7,000-member community that self-amplifies new feature announcements keeps users returning without any paid re-engagement spend. For consumer products with no paywall, Discord fills the role that an email drip sequence would play for a SaaS.