“We had over 200 applications for people to join our brand ambassador team. We narrowed it down to 26 people — they get connections with us and can have impacts within the app as well as free merch, and we get some content from them in exchange.”

Turn superfans into brand ambassadors — merch for content beats paid influencers

One Second Every Day's brand ambassador program received 200+ applications because the community was already full of people who wanted to help. The exchange — exclusive merch and early feature access for organic content creation — costs almost nothing but generates authentic, high-trust content from genuine users. This outperforms paid influencer content on cost, authenticity, and audience trust simultaneously.