“It wouldn't have gone as well if we didn't have a presence on the platform too. You shouldn't be just jumping on — just imagine if they already had a presence and people would want to be posting about them more.”

Build a TikTok presence before you go viral — you cannot amplify a wave you are not on

When the viral duet opportunity appeared, One Second Every Day could respond instantly because they were already on the platform with an established account. Without that pre-built presence, a potential #1 App Store moment might have passed with no one to amplify it. Being on the platform before you need it is the prerequisite for capitalizing on any organic viral moment.