“We had TikTokers that influenced product changes — just the ability to flip and mirror their video — we made that change and people were really happy. We definitely listen to everybody on social about stuff.”

TikTok community feedback drove a product feature — mirror button shipped from user requests

One Second Every Day added a video mirror button after TikTok users kept requesting it to match a viral effect on the platform. The feedback loop — TikTok trends create product requests, product ships the change, users share the result, more users discover the app — is one of the most efficient development-distribution cycles available to small app teams.