“Instead of a free trial offering a 30-day money back guarantee you can't do that on the App Store you can't offer a money back guarantee you can't automatically like refund somebody so as an app developer you can create better experiences on the web through that flexibility.”

30-Day Money-Back Guarantee Outperforms Free Trials — And You Can Only Do It on Web

The App Store's infrastructure makes automatic refunds impossible, forcing developers into free-trial-only models. On the web, a 30-day money-back guarantee is trivial to implement and often converts better — it removes the risk for hesitant buyers while keeping the full subscription price visible from day one. Lucas sees this as one of the clearest examples of how web billing can deliver a genuinely superior consumer experience, not just a cheaper one.