“The way I think about it is very much it's not just a cost-saving opportunity it's actually a growth opportunity there's a lot opportunity on the web in terms of deploying different billing models and deploying different types of pricing experimentation and AB testing in a way that that you're a little bit restricted with on the App Stores.”

Web Is a Growth Opportunity, Not Just a Cost-Saving Play

Many apps first explore web payments because the app-store fee is ~30%. Lucas Lovell argues the real prize is bigger: the web unlocks billing models, paywall A/B testing, and audience reach (users who never search the App Store) that are structurally impossible inside the stores. The cost saving is the hook; the growth upside is the reason to stay.