“we make it a premium model by doing this we capture a lot of freelancers that work in this space and they bring it along to the events that they invited and somebody says ah we need a timer so they say ah let me just pull up stage timer they pull it up it works so well people are really excited eventually they want to use it for the next event hit some kind of limit and say ah it's it's worth it let's let's purchase it happens very often so having a free tier works really well for us”

Freemium Wedges Freelancers In Live At Events Until They Hit A Limit

Lucas runs a freemium model where freelancers pull up the free tool on-site at events, get excited, hit a limit on the next event, and then upgrade. The free tier doubles as a distribution wedge into a niche where the tool gets demoed live.