“I wanted to be like Dropbox you know Dropbox you create it and then it says oh you want to have 5 GB more space you know share share the link with a friend have them sign up and I thought how can I integrate this into my own app it's called product le growth and I just made sure every single link that people share my logo is on it and not only is my logo just like a picture it's it has the name stage timer.io in the logo it's like literally written there and it's a name easy enough to remember that people often just see it even tell us oh I saw it on an event”

Bake Your Full Domain Into The Logo On Every Shared Artifact

About a third of Lucas's customers come from word of mouth because he engineered every shareable artifact to carry his brand. His logo appears on every shared link, and crucially the logo itself contains the full domain 'stagetimer.io' as readable text, so even passive viewers at events remember the name and look it up later.