“When a video start getting good views let's say couple of thousand or 100K you can add a anchor link to the video which is a download now button... Most of our downloads came from our anchor link... But mostly when the video is going viral if you put it under a,000 views it will just kill the video.”

Add The TikTok Anchor Download Link Only After A Video Has Already Crossed 100K Views

TikTok's anchor link drove most of Glow Up's installs because it skips the bio detour and opens the App Store directly. But adding it too early suppresses the video — Louie waits for clear traction (couple thousand to 100K views) before attaching it. Timing the CTA is what makes the difference between a viral video and a throttled one.