“We did content first because for most of my other apps before we were just building and building without showing to user what we had and it always failed... it kind of just went viral. So we kind of knew that we had an idea that would work. So I kind of just built the app super quickly super MVP style.”

Post Content Before You Build So The Market Validates The Idea For You

Louie's 10 prior apps failed because he built first and marketed last. With Glow Up he flipped it — pushed TikToks around the idea, watched them go viral, and only then sprinted to build an MVP, knowing distribution was already proven. Content-first turns the 'will anyone want this' question into a falsifiable test that costs nothing.