“We just kind of started looking at TikTok makeup videos and looking at the comment section and with these comments we kind of started doing content around this idea... By looking at comment section you really just feel what people are wanting and you just try to come in and solve whatever they're asking for.”

Read The Comment Sections Under Viral Niche Videos To Surface The Exact Pain Customers Beg To Solve

Louie picked the makeup niche because it was huge on TikTok, then read the comments under top videos to surface the exact pains and product questions people kept asking. He turned those recurring asks into content angles before writing a line of code — sensing demand instead of guessing it.