Founder Playbook

Launching
there's a whole class of info product type small bets that I think can get to money very very quickly comparison to let's say an app right an app usually much longer ramp up people need to know about it most engineering types would want would rather just write code and they would you know not talk to anybody

Info products reach money faster than apps

For solo engineers itching to ship, the shortest path to revenue is not another app — it's an info product. A book or a short Udemy course gets in front of people already searching (and whose employers often pay), while apps require a long ramp of awareness-building. Use the info product to seed the eventual app's audience.


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Louie Bacaj
Small Bets / Various Info ProductsEx-Walmart engineering leader · ~10 small bets/year portfolio
The Bootstrapped Founder
Louie Bacaj — Betting Small to Win Big· 18:46
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