“embed yourself into these communities this is how stuff gets pulled out of you because there there are things that you know that you don't even realize that maybe other people want it or they're willing to pay you money for it you undervalue things most people do that”

Embed in a community so others pull insights out of you

Louie had never considered teaching a real-estate course until a community peer pointed at the expertise he was undervaluing. Products get easier to validate when peers point at the knowledge you've been ignoring in yourself. Sit inside a community of operators and listen for the asks — the next product is in those questions.