“Lou I've seen your some of your tweets about real estate would you like to teach a class I never thought about teaching a class on real estate and then after I did the classes I thought wait maybe I could like take the transcript from these classes put it into a book and make a few dollars outside the community”

Teach an internal class first, then ship the transcript as a book

Louie's real-estate book was pulled out of him: a community peer saw his tweets and asked him to run a guest class, the transcript became a book, and the book sold outside the community. One input compounds into multiple assets — live audience validates the material, transcripts become the product, the product seeds the next thing.