“he didn't sit down and said I got this master plan he first you know found a small bet that works then found another one then kept layering on and it just became this huge thing I don't want to be like these Pie in the Sky guys that that want to change the world”

Run the Sam Walton playbook: five-and-dime first, then layer

Sam Walton didn't draft a master plan — he opened the five-and-dime, made it work, then added the ice-cream cart, then the next store. Sustainable businesses compound from sequential validated bets, not from a top-down vision deck. Find the next small bet that works, then layer the next one on top instead of imagining the whole staircase first.