“Prey Screen had a 60% day 30 retention which is kind of like unheard of...we literally blocked your apps So you kind of had to use us for you to unlock your apps Uh but also number two is something religious So there's also another pull factor”

Stack A Hard Utility Lock With An Identity Pull For 60 Percent Day-30 Retention

Pray Screen stacks two retention forces: a hard utility lock (you literally cannot open Instagram until you pray) plus an identity hook (faith). The combo delivered ~60% day-30 retention, far above the 5-10% consumer-app norm. Pair a functional dependency with an emotional or values-based pull and the curve flattens.