“I have a very specific route that I go down and it's normally UGC first So I have multiple UGC accounts and I like to create content that is kind of rage baiting where it's kind of like you show something and people have to maybe scroll back or watch it again...all Tik Tok sees is that oh that's engagement let's boost that...Once I have the right hook then I then launch it on meta ads...for price screen we were getting between 30 to 50 cents cost per install in the US market”

Mine TikTok Rage-Bait Hooks For Free Then Port Winners To Meta For 30-50c Installs

Lots's day-one playbook runs multiple TikTok UGC accounts producing rage-bait content that forces rewatches and comment arguments — TikTok's algorithm reads the engagement and amplifies for free. Only the winning hook graduates to paid Meta ads, where Pray Screen hit $0.30–$0.50 US cost-per-install. Free organic testing converts into cheap, proven paid scale.