“no one on this earth shares apps right no one's going to randomly be like 'Hey download this app.' ...what they tend to do is actually share an asset within the app...people would you know make a song about their friend cussing their friend Their friend listens to it...big green button that said create your own song”

Make The Shared Asset The Wedge And Hide The Install Behind A Web View

For Magic Music, users shared songs that opened in a web view recipients could play instantly — no install required. A prominent 'create your own song' CTA then converted listeners into downloaders. The shared artifact is the wedge; the install is the upsell. Nobody recommends apps, but everyone shares the thing the app made.