“make the app a single player...make your app single player something that someone could do on their own without having to invite anyone else in to get that initial value Yes you can do it afterwards as an added extra later on but it just makes things too complicated”

Build Single-Player Apps So Users Reach Value Without Inviting Anyone

Lots refuses to ship apps that need a second user to deliver value. Multi-player mechanics force you to acquire two cohorts before anyone activates, doubling marketing complexity and stalling first-use value. Social layers come later as a bonus, never as the gate to the first 'aha' moment.