“I now have an email list of 1.2 million Christians...Meta has this beautiful thing called lookalike audiences Makes it so much easier for me to get now a low cost per install...You're just going to create a new app and just put it into the same funnel that you have And then you can also cross-ell within your apps”

Compound A Niche Email List So Every Launch Gets Cheap Meta Installs

Lots only builds in one niche (Christian apps) so every launch compounds the same audience asset. A 1.2M email list feeds Meta lookalike audiences for cheap installs, his other apps cross-promote each new launch for free, and audience-building stops being a one-off cost — it becomes a moat across flips.