“just don't get emotionally attached to a project just use simple deadlines and milestone as the only source of truth to carry on or not i've wasted so many years to just you know believing in something that had no traction just because I was emotionally attached to the logo or the project or the team members”

Let Deadlines And Milestones Be The Only Signal Because Ego Kills More Startups Than Bad Code

Loick names emotional attachment as the single biggest tax on his career — he kept resuscitating products because he loved the logo, team, or idea, not because the numbers said so. His prescription: pre-commit to deadlines and milestones, and let traction (or its absence) be the only input to the kill-or-continue decision.