“TikTok is really good form for like brand awareness but it doesn't convert whereas YouTube is just machine for conversion like for ourself I think more than 60% of our new customers come from YouTube”

Bet On Long-Form YouTube Because It Converts, Compounds, And Repurposes Down Into Shorts

YouTube is Loick's only channel bet for four compounding reasons: predictable minimum views (no virality lottery), long-form runtime that lets the creator actually demo the product, evergreen conversion (3-year-old videos still close customers), and the option to chop long-form into shorts and ads later. TikTok shorts go the other direction — awareness without conversion — so he refuses to start there.