Founder Playbook
Distribution
“to find a really good creator I actually have this four-step uh system... engagement rate uh so basically it's like views uh divided by followers it should be over 10%... a minimum of like 100 comments per video... did the creator worked at least with uh the brand three times... I have a seven email campaigns... always lowable the initial offer by 30% and then offer two package”
Find Creators Through A Four-Step System: Search, Vet 10% Engagement, Multi-Email Blast, Lowball Two Packages
Loick's repeatable creator system: (1) search YouTube keywords and study competitor partnerships, (2) vet on engagement above 10% and 100+ comments plus 3+ repeat brand deals as a profitability signal, (3) hit them with a 7-email sequence plus Instagram and Twitter DMs, (4) lowball by 30% and offer two packages — higher upfront with lower commission, or lower upfront with higher commission. Always start with a one-video test, break-even check, then bundle 3-4 videos.
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Loick
Drop Magic (& Mania, Infuspy)3 SaaS @ $35K+ MRR; Mania peaked $750K MMR
Starter Story
My Apps Failed Until I Discovered This Playbook ($35K/Month Apps)· 7:06