“we'll get like one of our amazing customers... a guy from rural mississippi who loves fishbrain and he will... call in and just take questions from the team for 20 minutes and that in itself is like a really great”

Invite a real customer to your all-hands to create company-wide empathy

Fishbrain periodically invites a real user to take live questions from the entire company for 20 minutes at their all-hands meeting. A product manager's customer interview notes reach a few people; a fisherman from rural Mississippi talking directly to engineers, designers, and finance changes everyone's mental model. One unfiltered customer voice compounds across every future decision.