“very quickly we were like we need designers we need our own design team... that was kind of a really key hire which was quite hard to find... i immediately poached from the agency and they've been full-time for the last three years”

Dedicated marketing design team is a prerequisite for performance at scale

One of Lisa's earliest hires at Fishbrain was a dedicated marketing design team — not product designers moonlighting, but people whose entire job was producing marketing assets. She poached two people from an agency and kept them full-time. A solo social media manager burning out producing all creative output is a bottleneck; a channel-specific junior designer unlocks scale without burnout.