“I've been very very tempted to expand into adjacent markets just because apps there were doing very well, but I've consciously stuck to doing the simple stuff well. I think that slow consistency is what has worked for me.”

Resist Adjacent-Market Expansion Because Pointy Features Beat Feature Parity

With $15K MRR and a 200K-user base, Lewis watched competitors stack features and stayed pointy. Audio Pen does voice-to-clean-text and nothing else — that focus is the moat against bigger tools trying to do everything. Slow consistency on one job is what kept users renewing.