“I currently sell the paid version at $99 a year or $159 for 2 years both are non-recurring subscriptions that users have full control over and can choose to renew at the end of their term.”

Sell Non-Recurring Annual Plans At $99 Or $159 To Build Trust Without Crushing Revenue

Lewis prices Audio Pen at $99/year or $159 for 2 years, both as non-recurring subscriptions. Users opt back in at renewal rather than getting auto-charged — a trust signal that costs some auto-renewal revenue but earns goodwill, lower refund rates, and word-of-mouth from a niche audience that values control.