“The first step was to publish it to the Google Workspace Marketplace and then I started to spam a lot of famous groups related to notion and Reddit as well. I search keywords related to the product and started to have conversations with users both in the groups and in personal DMs. That way I got some first users to try the application.”

List on the marketplace first, then personally reach out in Reddit DMs

Leandro's launch was a two-track approach: get listed on the marketplace for passive discovery, then manually hunt down potential users on Reddit and in DMs to seed initial adoption. The personal outreach gave him direct feedback loops early on.