“At the beginning we had a free plan and I realized that a lot of users were just using the free plan and that was enough for them. So I made a decision to remove the free plan. It was risky — there was a lot of people angry about that — but basically in that moment we went from 5K to 8K in few months.”

Removing the free plan jumps revenue from $5K to $8K in months

After noticing free-plan users never converted, Leandro made the uncomfortable call to eliminate it entirely. Despite user backlash, the forced conversion nearly doubled monthly revenue within a few months.