“I took the marketing concepts from that business and understood the idea of FOMO building weight list using emails and webinars and we took it to SAS i love info but we wanted to do something different and build a software tool”

Apply info-product FOMO and waitlist mechanics to SaaS launches for faster conversions

Lara's unfair advantage was applying proven info-product conversion mechanics — scarcity, email nurture, urgency — to a SaaS launch at a time when most SaaS founders think only about product. The insight was that purchase psychology is universal; almost no SaaS founders were running waitlist-based launches in 2024.