“you have your ICP your ideal client persona and you have your IFP and that is your ideal follower persona so when you're creating content for these two types of personas you can get leads in demand or waitlist signups but you also get a community that pushes you likes your content engages with you every single day and eventually over time can also buy from you”

Create content for ICP buyers and IFP followers separately to scale reach

Lara distinguished between content designed to convert buyers (ICP) and content designed to build a community that amplifies reach (IFP). The IFP audience grew engagement signals that pushed content to more ICP prospects, creating a compounding flywheel that fed both growth and conversion simultaneously.