“one of our co-founders Rob he's literally given his personal number to every single one of our users so they can make sure that they're using the tool right that they feel supported most people don't do that but the thing is you need to be doing the things that don't scale if you want to scale faster”

Co-founder's personal number given to every user prevents early churn

Rather than automated support, Cleo used direct human contact to keep users engaged and successful. This unscalable tactic created the retention foundation that allowed rapid MRR growth without churn eroding new subscriber gains — and generated the testimonials used in subsequent launches.