“there is no call to action there is no direct plug it's simply educating this is something that Jay called edu selling where you're basically telling people what they need to know you're answering their biggest problems and then at the end we show them where they can actually get more results using our tool”

Edu-selling LinkedIn posts with no CTA grew the waitlist before launch

Rather than promoting the product directly, the team published educational LinkedIn content that solved real problems for their ICP, with only a soft tool mention at the end. The no-pitch format avoided sales resistance and converted readers into high-intent waitlist signups before the product existed publicly.