“we did over 10 emails before the drop so then the actual email when we went live we actually told them Cleo 2.0 is live try it now. And the reason why we were able to do that successfully was because we had built that urgency scarcity and desire for a product that we told them was going to fix every single one of the problems”

Send 10+ problem-education emails before any CTA to pre-sell the launch

Each warm-up email tackled a specific objection — the first was 'why most AI content fails before it even starts,' directly neutralising the 'why not just use ChatGPT' pushback. By the time the launch email arrived, trust was already built, so a single-line CTA was enough to drive conversions.