“when someone lands on your site as a new entrepreneur it can be really tempting to go look at a bunch of competitors websites and like "Oh man they're so beautiful they're so well-designed i should make my website look like theirs." Absolutely you should not do that”

Never Copy Competitors — Make Your Product a Purple Cow Instead

Inspired by Seth Godin's Purple Cow, Lane argues that differentiation is not optional in a saturated market — it is the entire strategy. Copying competitor aesthetics blends you into the noise. The only path to winning is to be so distinct that you're impossible to ignore.